Steve Shu

Steve Shu specializes in incubating new initiatives and business lines with a primary focus on services, technology, and behavioral science. He serves as a Managing Principal at Digitai, a behavioral economics consultancy and innovation firm. Steve has consulted for or had management roles at organizations such as The Voya Behavioral Finance Institute for Innovation, Allianz Global Investors Center for Behavioral Finance, Allscripts, Nortel Business Consulting, PRTM Management Consultants (acquired by PwC), and numerous startups. Steve has also been an Assistant Professor in the business school at Irvine University and an Account Director for the Taproot Foundation.

Steve holds an MBA from the University of Chicago and both an ME and BS in Electrical Engineering from Cornell University. He has attended executive education training on Dynamic Management at the Fuqua School of Business at Duke University. In parallel with Steve’s work with Digitai, he is pursuing behavioral finance research as part of the Executive PhD program at City, University of London, Sir John Cass Business School.

Steve has put his decades of experience into his solo-authored books, Inside Nudging: Implementing Behavioral Science Initiatives (recently re-published with The Decision Lab) and The Consulting Apprenticeship: 40 Jump-Start Ideas for You and Your Business.