The Behavioral Frontier of Active Investment Management
Investment decisions are notoriously vulnerable to cognitive bias. A multi-pronged approach of data analytics and behavioral science can help.
Financial Services
We help build brain friendly financial services that foster trust and enable clients to thrive under uncertainty.
Making good financial decisions is hard and rarely feels good — stakes are high and there is often a massive gap between intentions and actions. Through our finance work, we empower customers to feel good about their finances and take back control of their decision making.
Featured Capabilities
See how we’re applying evidence-based solutions from behavioral science to empower consumers, help investors navigate volatile markets, and close the gap between intention and action.
Capability
Debiasing Investment Decisions
Improve individual or institutional investment decision-making by controlling for common biases and errors such as mental accounting, herd behavior, anchoring and high self-rating
Capability
Financial Product Design
Combine science and design to create best-in-class products that leverage psychological principles and empower consumers in an engaging and ethical manner
Capability
Uncovering Novel Insights & Engaging Content
Leverage the scientific method to find and build on new insights that sit at the intersection of cutting edge science, usefulness to consumers and positive branding for financial institutions
Some of the companies that use our insights
Join over 10,000 leaders across organizations such as these ones and use our insights to transform financial services
Success Stories
Want to continue the conversation?
If you'd like to explore how behavioral science can be used in your organization, why not send us a collaboration request?
Featured Insights
Optimism Is Good For Many Things, But Not Pension Savings
Optimism can keep us going and take us to great heights. But according to behavioral economics, too much of it can be detrimental to our finances.
Are You Making Bad Financial Decisions Because of Information Avoidance?
Why don't we use of all the available information, which could help us make important financial decisions?
