When 9 out of 10 of the world's population is underrepresented in behavioral science, are we truly grasping human behavior or just a narrow slice of it? This article delves into the overreliance on WEIRD populations in behavioral science, exploring actionable steps toward a more inclusive approach to understanding human behavior.
Ever catch yourself agonizing over tiny choices—like which shade of beige to paint the wall—while the big stuff piles up? Learn a simple mental model to spot which decisions deserve your focus and which ones you can breeze past.
Why do people believe elections are rigged? Explore psychology, misinformation, and ways to rebuild democratic trust.
Learn how AI and structured frameworks like MaxDiff and AHP can transform overwhelming public feedback into clear, actionable insights for better decision-making, turning chaos into confident, well-informed choices.
A behavioral science lens on youth mental health: how nudges and EAST can help design support that feels accessible, ethical, and human—with some key caveats.
Does telling a story actually change what people think, feel, or do?
Transformers are making waves in the world of marketing and consumer behavior, exploring the behavioral economics behind how to approach ethical dilemmas with best practices.
What makes a simple reminder effective in changing our everyday energy habits? This piece explores how timing and placement can shape our choices—and why that matters for sustainable living in urban India.
