Treat ethical AI as a market differentiator, not a compliance box-check
Treat responsible AI as a product advantage, not red tape. Build safer models, reduce liability, and attract talent that wants to stay.
Insights
Behavioral Science is WEIRD and This Should Concern Us…
When 9 out of 10 of the world's population is underrepresented in behavioral science, are we truly grasping human behavior or just a narrow slice of it? This article delves into the overreliance on WEIRD populations in behavioral science, exploring actionable steps toward a more inclusive approach to understanding human behavior.
Recent Posts
How to Know Which Decisions Deserve Your Energy, and Which Don’t
Ever catch yourself agonizing over tiny choices—like which shade of beige to paint the wall—while the big stuff piles up? Learn a simple mental model to spot which decisions deserve your focus and which ones you can breeze past.
Why Do We Think Elections Are Rigged?
Why do people believe elections are rigged? Explore psychology, misinformation, and ways to rebuild democratic trust.
From Public Voice to Board Action: A Structured Decision-Making Process
Learn how AI and structured frameworks like MaxDiff and AHP can transform overwhelming public feedback into clear, actionable insights for better decision-making, turning chaos into confident, well-informed choices.
Youth Mental Health is in Crisis. Can Behavioral Science Help?
A behavioral science lens on youth mental health: how nudges and EAST can help design support that feels accessible, ethical, and human—with some key caveats.
Can stories change us?
Does telling a story actually change what people think, feel, or do?
The Human Touch in the Age of AI: How Transformers are Reshaping Marketing and Consumer Behavior
Transformers are making waves in the world of marketing and consumer behavior, exploring the behavioral economics behind how to approach ethical dilemmas with best practices.
