Consumer Insights

Every holiday season, we spend as much as 30% more than we should on presents. Here’s the behavioral science of why that happens.

User testing is key in behavioral product design. But we found that many product managers misunderstand their data.

Why are some companies seen as purpose-driven while others fail to make a connection? Behavioral science may hold some answers.

The way our brains are wired shape the customer journey in surprising ways. Here’s how you can use behavioral science to design the perfect customer experience.

Technology has a proven impact on how we think and feel. But few tech companies have integrated behavioral science into product development.

In an age where consumers are sick of being advertised to, Spotify Wrapped is a masterclass in data-driven marketing.

These days, gamification is everywhere you look, often held up as a panacea. But there's a right way and a wrong way to gamify.

Agent-based modeling lets us predict how groups of people will behave, illuminating counterintuitive solutions to all kinds of problems.

Amidst a replication crisis gripping the behavioral sciences, frameworks present a promising way forward for practitioners.