How Behavioral Science Can Build Products that Sell Themselves: The Pirate Funnel Toolkit
By Riya Chhabra
In a digital era, product-led growth is king – and a behavioral lens is a necessity when implementing a successful PLG funnel.
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Recent Posts
The Mistake That Almost Half of Product Managers Make
By Turney McKee
User testing is key in behavioral product design. But we found that many product managers misunderstand their data.
Design is becoming behavioral: here’s how to ethically implement gamification
Behavioral product design, like gamification, holds the power to transform our habits. How do we implement it ethically?
The Pitfalls of Behavioral Science: How to avoid untrustworthy data
There is a crisis in behavioral science. Fortunately, there are strategies that can help practitioners identify trustworthy data.
Brave New World: How the Metaverse May Shape Our Psychology
The Metaverse is the hottest topic in tech and beyond. But if we don’t plan for the dawn of this new world, we risk repeating past mistakes.
Why tech products should be designed alongside psychologists
Technology has a proven impact on how we think and feel. But few tech companies have integrated behavioral science into product development.
From Theory to Frameworks: Putting Behavioral Science to Work
Amidst a replication crisis gripping the behavioral sciences, frameworks present a promising way forward for practitioners.
How Reciprocity Can Fuel Innovation
By cultivating trust with their staff, employers can encourage creativity and risk-taking. One initiative from Adobe showcases how.
TDL Perspective: The Future of Preferences
By Sekoul Krastev, and Nathan Collett
How do differences in human and machine cognition inform potential solutions to questions of technology use that shape our modern world?
